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skittles touch cat video adHey, touch the screen! Right in the middle of the video below! Now it looks like a cute cat is licking your finger. That's nice, right? Well, watch out, because here comes a gross guy in a cat costume, and he is now licking your finger and staring at you. EWW! ACK! PULL YOUR FINGER AWAY!

This Skittles ad follows in the creepy footsteps of Burger King's "King" character and Subservient Chicken. These slightly unsettling ad campaigns featuring creepy costumes are nothing new, but we kind of wish they'd stop. If they'd just left it at the real cat, I'd be fine. But thanks to that costume, instead of tasting the rainbow, I'm going to have nightmares where the rainbow tastes me.

Incidentally, I hope this ad wasn't by the same brainiacs who thought it would be smart to turn Skittles.com into an unfiltered Twitter feed that showed literally any tweet with the word "Skittles" in it. Maybe Skittles should give up on marketing altogether and just stick to tasting like the fruit-flavored ambrosia of the gods.