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Times Square Screen hack faked by the bald guyRemember that post a few days ago about the guy who hacked the giant video screens in Times Square with an iPhone? Your bullsh** detector was probably going off at least a little, right?

You were right.

Why do we fall for this every time? Turns out it was all a marketing stunt for the upcoming movie "Limitless" perpetrated, in part, by Michael Krivicka, aka "The Bald Guy," aka the guy who apparently gets paid to make us look like jackasses. We're plotting our revenge as we speak, dude.


The original video shows a man discussing how he uses his "video transmitter" and "video repeater" to hijack any of the video screens in Times Square and display his own video from an iPhone. Fine. It was a damn good job -- the handheld cameras, the non-actor-looking actor, the balloon -- but the continued blurring between reality and marketing to the point where the two are virtually interchangeable still itches at us. But clever is clever, so we'll give it up to The Bald Guy and his cronies.

In retrospect, maybe the brief snippet of the film at 2:10 should have been a clue, but if you're not looking for it....

Check out the "behind-the-scenes" footage below, which is just the original video followed by a trailer for "Limitless." If you care what the connection is, Bradley Cooper is a failed writer who takes a drug that unlocks the full potential of his brain. Full brain potential equals ingenious idea equals your face on a Times Square screen.

And so, we become complicit in another marketing scheme that paradoxically celebrates and destroys all that is good about the democratization of the Web. Lucky us.


My Limitless Times Square Hack - How I Did It



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