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old spice guy fiji ad starring isaiah mustafa, a guitar, and puppiesOld Spice Guy Isaiah Mustafa's new Old Spice Fiji is a fine return to form after a rare misstep with last month's Komodo spot. The writers are back on the ball, and Isaiah is as cool as ever. Do you want to smell like a guitar full of puppies? You will, after watching this ad.

My only gripe? Mustafa doesn't uncover his legendary abs for even a second. The ad still works, though, which is a testament to the charm of guitars, puppies, islands, and Old Spice Guy's winning smile.