This week the Catholic church officially sanctioned an iPhone confessional app to help bring the church into the 21st century, according to Business Insider.
Confession: A Roman Catholic App was created in response to Pope Benedict XVI's last World Communications Address, where he encouraged Catholics to engage with the digital world in service of their faith. The $1.99 app doesn't replace going to actual confession, but it does run you through an "Examination of Conscience" to help you figure out what your sins are, and its creators are hoping it will make going to confession easier and more fun.
I'm not a betting woman, but if I had to guess I'd say that this will only make confession fun for active Catholics. Active Catholics who attend confession regularly enough to spend $1.99 on streamlining the process. It's kind of a niche demographic.
Even though I'm pretty sure the church isn't gonna see a huge spike in interest from fairweather mass attendees because they released an iPhone app, it's still cute that they're trying.
- link:// Confession: A Roman Catholic App
- via:// Business Insider
- via:// ABC News






















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2.14.11
By steve85
In other words, Catholicism: There’s an app for that…
At its deepest root, the Church is a brand, they are just trying to survive. So I can’t say that I blame them. Here are some other things the Church does to keep their brand alive. http://www.weltbranding.com/blog/
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