- 1.25.11 - 2:00PM
- - by
- Eliot Glazer
Ikea Floor Map Designed to Confuse Customers
Furniture behemoth Ikea purposely designs their stores to make customers feel like they're caught in a maze, according to The Daily Mail. Even if you're just trying to find a duvet cover before getting the F out, the layout tricks you into buying "impulse purchases," like cheap mugs or that cute bathmat with the half-moons on it.
Neatorama points us to an aerial map of the store that proves, indeed, that Ikea is essentially a maze in which the customers are the mice. The "distinctive labyrinth" is, of course, a hugely successful franchise, with 283 stores in almost thirty countries.
Now check out the sophisticated layout that's worked even better for fast food giant McDonald's.
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