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g.w. littleG.W. Little is a high-end online boutique for dogs. As a dog owner myself, I've never understood the impulse to buy Fido a posh coat more expensive than your own when, [hopefully] unlike you, Fido licks his own junk and has seriously considered eating his own poop. Granted, my pup has a couple of reasonably-priced sweaters, but that's as far as we go in terms of doggy apparel.

Where G.W. Little differs from other fancy schmancy destinations for doggy accessories is that their YouTube channel features painfully awkward videos in which tiny dogs are rotated on some sort of platform as they show off their designer duds. Not one of them looks comfortable or at ease in these videos, which -- naturally -- makes them even more worthwhile of your time.