In March 2010, AT&T launched a campaign called 'Texting Can Wait', aimed at educating the public about how dangerous it is to text while you're driving.

As part of that campaign, they released a short film cum PSA called 'The Last Text' earlier this month that documents the stories of individuals whose lives have been forever changed because of texting behind the wheel.

It's heartbreaking to see the way that something as simple as a text asking "where r u?" has destroyed these people's lives, but it's also an important reminder that this technology we love so much can impact something beyond your running commentary on your high score in Angry Birds.

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