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Welcome to 'Feat of the Week,' in which our pals over at the Universal Record Database (where everyone can set a world record) hand-select one awesome world record to highlight.

URDB Holiday Tag Forehead CreaseA furrowed brow is normally a sign of displeasure, but for Londoner Steve Stretton, a creased forehead equals festive joy. On December 1, Steve set the URDB world record for the Longest Time Holding A Holiday Gift Tag In A Forehead Crease. He managed to keep the tag between his eyebrows for one minute and 24.10 seconds, even while drinking coffee and talking about the tickling sensation he was experiencing. Watch the magic below.




Those wishing to challenge this record will need to prepare by canceling all Botox appointments and thinking about stressful work situations, failed relationships and the eventual explosion of the sun. This should result in the required roughing-up of forehead topography.

Should none of these methods prove successful, why not get your kindly elderly neighbor to try and beat Steve's time? Capture it on video, feel the vicarious accomplishment, then scram before he or she tells you to get off their lawn.


Written by Ella Morton, a writer, actor and the host of Rocketboom NYC, a weekly web show about New York's vibrant people and places.