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redditReddit has been involved in a wild search over the weekend for an obscure local commercial that ran on MTV in the early 80s.

A Redditor's mom starred in the commercial, which advertised a local florist. Now her son is attempting to track down the footage as a Christmas present to her.

The investigation involves dozens of volunteers who have offered bits of related information that will in all likelihood fit together to solve the puzzle.

Watching the internet detective work unfold on Reddit is a fascinating experience. With Reddit's help, he was able to track down the name of the cable company, which changed ownership and brand names several times over the last twenty years. If footage of the commercial exists, it's likely that it'll be found soon.