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How do you get people to care about a TV product that's essentially a computer, only less-cool (It has YouTube! And Google! But just those!)? You dress Kevin Bacon up exactly the way you'd imagine a Kevin Bacon superfan would look and you let the cameras roll.

I think Logitech's hoping we'll be so distracted by the fun needlepoints and subtly-placed props that we won't notice that they're basically trying to sell us WebTV, and I've gotta tell ya, it's kind of working.