Millions of women are updating their Facebook status today to read "I like it on the floor," or "I like it on the chair," or "I like it on the kitchen counter." Sexy, right?
It's not, of course, where they want to have sex. (Thank god, because my mom wrote "I like it on the laundry room coat hook.") It's where they like to put their purses or handbags.
The Facebook "I like it on..." meme is intended to "increase awareness of October Breast Cancer Awareness month," much like last year's Facebook bra color status updates, according to the chain letter being passed around Facebook. The whole message is below.
Remember last year the post about what color bra you were wearing at the moment? The purpose was to increase awareness of October Breast Cancer Awareness month. It was a tremendous success and we had men wondering for days what was with the colors and it made it to the news. This year's game has to do with your handbag/purse, where we put our handbag the we get home for example "I like it on the couch", "I like it on the kitchen counter", "I like it on the dresser" well you get the idea. Just put your answer as your status with nothing more than that and cut n paste this message and forward to all your FB female friends to their inbox. The bra game made it to the news. Let's see how powerful we women really are!!! REMEMBER - DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE- PUT IT IN YOUR STATUS!!! PASS THIS TO EVERY LADY YOU KNOW :-) send it to random girls so it can be passed on to everyone!

Last year's breast cancer awareness stunt, in which women on Facebook posted a color name without commentary, brought 140,000 new Facebook fans to the Susan G. Komen Breast Cancer Foundation's Facebook page, but no breast cancer foundation would take credit for the meme. We don't yet know who started this year's edition.

Is this year's edition just as good? At least bra colors had something to do with breast cancer. Purses are just, like, "lady stuff." But is it valuable to have anyone raising awareness for fighting a disease, no matter how they attract attention?
| Yes, they raise awareness, and that's very important! | |
|---|---|
| Maybe. They might raise awareness, but not enough to matter. | |
| No, but it's just a bit of fun. | |
| No way, these Facebook statuses are annoying and do nothing. |
By the way, I have a man-purse, and I like it sitting on a table in the middle of a cafe.
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Comments
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10.06.10
By Sarah
The reaction from some men has been ridiculous. They can be so retaliatory when they%u2019re confused as is evidenced by their own secret Facebook status update
Reply
10.12.10
By Kathy
This is not a reply to Sarah, but for some reason I could not start my own thread. I just wanted to add that October is also Domestic Violence Awareness month. Breast Cancer is very important but I wish that FB would do something to promote DV awareness. I'm a fairly new user, within the past year so maybe they have done something in the past. If they have, then kudos to them. I have a friend who's daughter is doing an internship at FB at their NY offices so maybe I'm better off directing this to the source.
Please remember, domestic violence affects all lifestyles, genders and ages. Thanks for listening and sorry to go off topic.
10.07.10
By Melba Ann Williams
I am a lady & the men should be disgusted with whomever came up with this dumb idea of slamming a great awareness with a sexually explicit slogan. NO way would I consider posting on this one-- out of respect to the women who have perished from Breast Cancer.. Cancer is no joke nor a Jaded subject.
10.07.10
By Sarah
The reaction I got all day from my FB male friends has been entertaining!!! My Blackberry has gone off non-stop asking me what this is about.... I woke up today to find the message (above in article) and was excited to participate in this event again. Breast Cancer is not subjected to women only, men also can get the disease... But we all know... Girls like to have fun....
10.06.10
By Kelly Reeves
It's cool how quickly these things spread. I heard another lady say it's supposed to serve as a reminder to other ladies to do a self-exam. Ladies, is that why you're updating with the 'I like it on' status? Or because it's fun(ny)?
Anyone know who started this year's trend?
Reply
10.07.10
By Christina
@ Kathy.
I think that it is a brilliant idea to get more people aware of what this month also is besides breast cancer awareness. You might consider passing the word along in a facebook message much like the person behind this one did. All it takes is one message to reach 10 people and those 10 reach 10 and so on. :)
10.06.10
By Ivan
I just have one question. How does telling people where you leave your purse or handbag raise breast cancer awareness? A purse has nothing to do with breast cancer. And why are women the only ones that are in on this? Men can get breast cancer too. Men also get prostate cancer and can die from that but I don't see anything about that. I brought that up on my facebook when the color of a woman's bra was going around. I asked all my male friends to post either boxers or briefs to raise prostate cancer awareness. I have 500 male friends on facebook. All of them replied either boxers or briefs. Yes breast cancer is a huge deal. I would just like to know, what does telling people where you put your purse raise awareness?
Reply
10.06.10
By om
"Raising awareness" is the same thing as colored ribbons and the "declaring war on..." nonsense: it makes people feel that they're doing something about a problem when what they're really doing is nothing. This business with bra colors and purse locations is nonsense. I'd rather see these women post "Today, I made an appointment for a breast exam" instead of "I like it on the kitchen table." Or does that take the "fun" out of breast cancer?
10.06.10
By flashygrrl21
Really om? You have your way of remembering things and everyone else has theirs.
10.06.10
By Survivor
I'm sure that its not bringing cash donations, but it spreads better than saying hey its breast cancer awareness month. When the ladies pass it on it is a simple reminder of breast cancer awareness. Most women see, pick up, and use their purse or handbag on a daily basis thus every time after you say I like it "" its fun and catchy and after words when you pick up Ur purse etc you think of BC awareness. :) yes its not monetary, but every time someone reminds or says something to another about breast cancer thats just one more piece of knowledge. Knowledge is GOOD
10.07.10
By megsegsmay
Prostate cancer awareness month is in September (i.e. LAST MONTH!!!). This month is breast cancer awareness month.
10.06.10
By K
It doesn't have anything to do with breast cancer, but it is an effective way to get people asking questions. Then, they're informed that it is Breast Cancer Awareness Month and, who knows, maybe someone will go out and make a donation thanks to that silly facebook post.
Why are you making this into some kind of contest? Yes, it's true that men can get breast cancer, but it is far more common in women. Yes, men get prostate cancer, but this isn't about prostate cancer. By all means, go forth and do something similar for prostate cancer, but why are you bringing this up in the face of breast cancer awareness, as if poor men are somehow being left out of something?
10.07.10
By Lucky
Just count how many times you wrote the word cancer...as long as someone is talking about it...it reminds people to get checked out...
10.06.10
By nsayed6266
It's fun, it's provocative, and it all points back to breast cancer awareness. I've learned in years of activism that people don't do what's right (for example, donate money, vote for a cause, or turn out for a particular issue), because it's right necessarily. They WILL do it if they can have fun at the same time. The Tea Party popularity? Half of it's because of the word "party", I'm convinced...
10.07.10
By JUSTENJOY
NOT TOO MANY LIKE A MAN'S PRIVATE ISSUES TO BE MADE PUBLIC-BUT MOST OF US ENJOY THE BEAUTY OF A WOMANS' BREAST AND WOULD LIKE THEM TO REMAIN THAT WAY !
10.07.10
By jenny
I agree.. Prostate cancer is a big deal too. Don't ignore it. ALSO...naming the color of your bra and where you put your purse in order to sound sexy doesn't really do much to stop breast cancer. ...Especially if it's a secret as to why you are doing it. Furthermore...how is it not mocking, making sport of, and objectifying women when people wear the "I heart Boobies" bracelets? Breast cancer is a real problem, a legit cause, but the gravity of the situation is kind of lost when it merely allows hormonal 13 year old boys to wear things that say "boobies" on them. That's so lame. Cancer isn't sexy.
10.11.10
By food4thought
Knowledge does no good without action. Knowing about breast cancer does nothing to improve the situation for sufferers nor to help find a cure or foolproof prevention. If you really want to help, get off facebook and walk the marathons, donate money, or simply send flowers to someone who is suffering. Then post "I helped a breast cancer patient today" or something that at least mentions breast cancer. THAT raises awareness, not this silliness about purses.
That being said, I really feel that these "funny" status updates are an insult to people with breast cancer. How dare you make light of a fatal illness? You do realize that while you're getting a kick out of a funny status, there are women and men alike suffering and dying from breast cancer, don't you? But go ahead have your fun "raising awareness," if you can call it that.
10.06.10
By CINDY!!!
This is old news from about a year ago, immediately after the bra one. I can't believe they are just now noticing it! rofl
Reply
10.07.10
By Crystal
Yeah, I got this one last year sometime in November, and then again sometime in the spring, and now I've gotten it again and it seems to have taken off more, probably because they've rewritten the note to make it geared towards raising awareness rather than just making the news again.
And neither game does much of anything for breast cancer, aside from making people aware that it's breast cancer awareness month, and the "I like it..." meme doesn't even manage to do that. If you you want to make a difference, make a donation or help out with one of the many fund raisers that go on this month (Boobiethon, Save the Tatas, I'm doing a local 5k). This isn't something that a chain letter wrapped in a pink ribbon is going to fix.
10.06.10
By Bear
Well, it might have been for a very good and worthy cause and needs everyone's awareness, but it did come across as being
" sexist " and I, probably along with a lot of other males, at first thought that the ladies were referring to where they like to have their sexual liasons in the household. At least that's how it all came across at first.
Reply