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"Australia's Next Top Model" host Sarah Murdoch (Rupert Murdoch's daughter-in-law) crowned the wrong contestant on the live season finale today, and it took two minutes for her to tell everyone that Amanda Ware, not Kelsey Martinovich, won the competition. This is the worst thing that can happen to a live reality show, as everyone's saying:

This is every reality contestant's worst nightmare.
– dlisted
What has to be a moment that television show hosts far and wide dread more than a faulty teleprompter...
– RyanSeacrest.com
The most awkward thing that can happen on a live reality TV finale.
– Gawker

Below, the most painful reality show clip you've seen all day, unless you're in Australia where it's already tomorrow and Snikey has done something new on Sydney Shore.


Murdoch says someone gave her the wrong contestant name. The network is paying the near-winner Martinovich a $25,000 consolation prize for the screw-up.