girl hugging the coca-cola happiness machine
Coca-Cola's attempt to get in on this whole "viral internet marketing" thing is a "Happiness Machine" that looks like a regular Coke vending machine, but gives away all kinds of wonderful things for free. It starts out by dropping an extra can of Coke, moves on to spitting out tons of free Coke bottles, and then starts dispensing flowers, pizza, sandwiches, cupcakes and more.

Coke has pulled off the Happiness Machine stunt twice now: first on an unnamed American college campus, and then at London's Imperial College. Both times, the machine drew massive crowds, and the videos got respectable view counts on YouTube.

Check out both of the Happiness Machine stunts below.