7.13.10 - 3:00PM
- by
Cole Stryker

Old Spice Man Isaiah Mustafa Is All Over the Internet Today

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Marketing

The Old Spice Man, aka 'The Man Your Man Could Smell Like,' aka Isaiah Mustafa, is currently engaged in an all-out social media marketing assault.

He's on YouTube. He's answering questions from Yahoo Answers! He's replying to tweets on Twitter. He's on Reddit. He's responding to some random teen girl's blog. The blog is now diamonds!

Here's an Isaiah Mustafa interview with our sister site PopEater.

Read PopEater's piece and Isaiah's parody of the LeBron James decision.

Here's Isaiah proving his identity to Reddit

Isaiah's YouTube responses

The Man responds to a question from the internet, "If you were alone in the woods, and no one were around to smell you, would you smell as manly and awesome?"

The Man on "horse hiding," replying to a tweet.

The Man pays Perez Hilton an epic compliment.

Responding to a question on Yahoo! Answers, The Man tells us about how snakes daintily lick his ankles with their forked tongues.

The Man answers a question about underwater vocations from Yahoo! Answers.

MONOCLE SMILE.

Here he responds to some random girl's blog post about how hot he is.

And here's a BustedTee featuring the swan dive.

Swan dive! Into the best night of your life. T-shirt and gratuitous shot of Isaiah Mustafa at BustedTees.

Girl in Swan Dive Old Spice t-shirt from BustedTees

All other ad agencies should take note. Just this one part of Old Spice's ongoing viral campaign will generate more buzz than ten Super Bowl ads, and it costs next to nothing. They're just interacting with regular people! It's so simple. I hope you all feel dumb right now.

Old Spice Man! If you're reading this, my editor has a question: How long can I go wearing Old Spice body wash instead of clothes?

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7.13.10

By Kelly Reeves

Neutral

It's so great to see really awesome internet marketing campaigns! It doesn't hurt that he is also attractive and shirtless :)

7.13.10

By roflcopter

Neutral

I agree completely. For once it's a marketing campaign that I can stand for. I swear if he makes one more IT IS DELICIOUS CAEK reference I will be sold on Old Spice for life.

7.17.10

By jason

Neutral

'next to nothing'? you think having a live, continuous full filming, props and production team, social media experts, writers and technical set up to monitor all the streams of internets costs next to nothing?

I guess you think its a intern with a laptop pressing refresh and another intern with a cheap digicam on a tripod pressing 'upload', thats it isn't it? Que the next 6 months all rubbish clients will think exactly like you and brief their agencies 'here's $50 go do me an old spice campaign.'