7.07.10 - 9:00AM
- by
Eliot Glazer

Arm Crushing - Where D'bags Go After Getting Iced

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arm crush bros icing bros It's only July, and already the internet is exhausted from the Bros Icing Bros phenomenon that swept the country, from party to party, Facebook page to Facebook page. And just when we thought we'd seen the end of dumb alcoholic novelty acts, in comes The Arm Crush, in which one cradles a beverage and makes a muscle, leaving just enough room between the elbow and mouth to get the good stuff down the gullet.

While women have indeed been documented performing The Arm Crush, the act is – not surprisingly – mostly a dude's game. Like Bros Icing Bros, The Arm Crush is an exercise in stupidity, in which we witness just how much one can turn the act of something otherwise normal (drinking a beverage) into something profoundly idiotic.

Having allegedly been established in the Washington, D.C. area by a dude named Tim Flanigan (who claims the act was born at a beach house over a decade ago), The Arm Crush can be found on an active blog called 550 Easy (which translates in Bro speak to "being awesome").

And – no duh – there's already a t-shirt.

link:// 550 Easy
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7.08.10

By Matt

Neutral

actually, after looking at the 550easy.com site, your post seems ridiculous. there are tons of girls on there, the age range looks like it's from about 10 years to 60, so it's not about frat dudes or "bro's" and it's nothing like the gay "bro's icing bro's" epidemic. You come off as sounding jealous...like maybe you don't have the coordination to perform an arm crush? i can't think of any other reason to take time out of your day to write about the arm crush if you're so against it..not to mention post pictures and have a link directly to the site. you actually did the 550 site a favor....assuming anyone reads your blog.

7.08.10

By Spartacus

Neutral

Zzzzzzzzzzzzz. You don't have the b*lls to call one of the guys in those photos a D-bag to his face.

7.08.10

By dirtyDclark

Neutral

You know how I know Eliot is gay?

7.24.10

By Jonny

Neutral

You're all such amateurs - I think you'll find it's called the Venice Beach (look up The Venice Beach - "VB-ing" on facebook and sign up). This fine art of drinking was intrusted to me when Skiing in Europe, and has now gone to the stage that myself and 3 other Venice Beachers a doing a 100km/62 mile run tomorrow for charity under the name of 'Team VB'

7.22.10

By East Coast Doug

Neutral

Johnny,

Amateurs? We've been arm crushin' on the East side for well over a decade now. You can have your weak point to the sky routine that lacks tenure.

You might want to check out 550Easy.com and 550 Arm Crush on FB. Check the news stories at 550Easy.com and also the dates of many of the photos and so forth. Enjoy!