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bros icing movies

By now you are surely aware of the Bros Icing Bros phenomenon. If not, may I direct you to Urlesque's Bros Icing Bros interview or the continuous coverage on Runnin' Scared? In the following clip, a trio of College Humor guys lay a warm Smirnoff Ice in famous movie scenes, generally where people are looking inside of things to find something surprising.

And here I thought the meme had run its course. I don't think this great idea could have possibly seen better execution. Ooohhh!