jamiroquai jay kay ramen noodlesRemember in the 90s when that dude wore a giant furry top hat and danced across a sliding floor, skipping over furniture and changing the face of the music video as we knew it (jk jk jk)? Yeah, well, that was Jay Kay of Jamiroquai and he and his furry hat continued to make jazzy dance music long after America grew weary of their signature disco funk or whatever.

Suddenly, however, 'Virtual Insanity' -- the song that put them on the map -- is now putting them on the far east corner of the same map, by which we mean they're shilling for Ramen noodles in Japan using the original music video.

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