5.13.10 - 9:30AM
- by
Cole Stryker

Guys Walk on Water, Call It 'Liquid Mountaineering' in Viral Ad

topic:
Videos
Sports
Marketing

guy walks on water In this cleverly filmed viral ad for Hi-Tec's water-repellent footwear, a bunch of guys run across the water. My editor made fun of me all morning because I asked him, "This is definitely fake, right? I mean, I know people can't walk on water, but they're only going a few steps out, so it's kind of convincing, but it's totally fake. Right?"

To which he replied, "Can...people levitate?"

previously:// We All Scream for Ice Cream on a Roller Coaster - Viral Marketing (Video)

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5.13.10

By JIM LANE

Neutral

JESUS!

5.13.10

By Ernest Valerius

Neutral

It's fake.

5.13.10

By Ernest Valerius

Neutral

It's fake.

5.13.10

By Angelo Reed

Neutral

It's very possible, water molecules form a skin over the water, as long as their feet don't stay in one spot long enough for the molecules to pass around their feet they will stay afloat. It would be just like hydroplaning with a car. Also since their shoes don't absorb any water I guess there is less chance for them to break the water retention.

--- it's real

5.14.10

By jossh nielson

Neutral

I am pulling the "There is a Plexiglas apparatus" card!! The editor of the footage (that is very mockumentary style and first clue to it's falseness, not to mention the "just believe and you can do it" tactic. That is the same spiel used by gurus and magicians alike) allowed us to see a common theme with what they are stating is the real deal.

Only one guy fell short of the long distance running and they capitalized on how upset he was + if you look close, he went off the dirt path that they were using to mark were the plank was. Why, because good film maker and editor use trick of the trade to convince their audiences. The others all ran to about the same distance and fell in. Thank the editor for slowing it down so that we could actually examine the actual footsteps/when and where they fell. Think out side of the force fed box and look through your eyes, not the eyes that the programmer/creator wants you to look through.

They did a very good job of making something entertaining that closely resembled a Swedish version of Reno911, but instead of cops... we have Liquid Mountaineering...

I'm not hating and I hope this was real, but regardless it was entertaining!!

5.14.10

By Tanya

Neutral

It is possible. There are to forces influencing a person on the water: gravitation and running speed. If the running speed is good one, then gravitation looses to certain distance, since the speed on water is weakened with some time, the gravitation is left))

10.31.10

By AverageJoe

Neutral

The fact that people actually believe this is anything more than an elaborate stunt or video editing directly supports how Obama won the U.S. presidency. Sometimes people want to believe so badly that they completely dismiss out all logic. Then they defend their idiocy by giving it a fancy name, like "open-mindedness".