OK Go splattered with paint
Quite quickly after their last music video (a live marching-band version of the song below) failed to make the viral splash of previous OK Go productions (the band blamed YouTube and their record company for not letting people embed the clip on blogs) the band is back with this new video, 'This Too Shall Pass', and it centers around an awesome Rube Goldberg machine.

Blowing Pee-Wee out of the water, the machine supposedly took quite a while to put together, and the band was assisted by the geniuses at Mindshare/Synnlabs - "a collective of engineers and geeks that consults on ambitious art projects."

Get a behind-the-scenes look at the whole process over at Fast Company, but make sure to watch the video first. It's embedded (!!!) below.

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