squidarella umbrellaFor something as useful as the umbrella, it's a bit surprising that people hate carrying them around so much. As big, bulky and wet as they are, many of them do actually keep you reasonably dry. But dry is boring. You never hear a person say Oh, I'm so dry right now.

A good umbrella has something extra - maybe a print - and that's nice; maybe you won't forget it at every single restaurant you take it to. But why settle for a good umbrella when you can have great umbrella? An umbrella that is dynamic and ever changing, hips locked in a delicate dance with the storm.

Why settle for a good umbrella when you can have the Squidarella, water-activated, color changing umbrella from URBANtrim. It goes from black and white to technicolor with just a few drops of rain.