Curious as to why your favorite ladies on Facebook are all of a sudden posting seemingly random colors to their status messages? Yeah, we were too. And if you're first guess was some sort of Law & Order: SVU-inspired teenage sex scandal [NSFW!] color game that would have the local news all aflutter -- you're actually wrong.

Thanks to a bit of deep web spelunking (credit going to Kelly and her trusty Google), we've gathered that these one-line simple statuses are coming from a viral Facebook message, sent just to women, that asks for them to post only their bra color in their Facebook status. The message reads a bit like this,

Something fun is going on. Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status.....LOL!
So no, this isn't just to confuse people. According to a few sources, the messages are all claiming that efforts will hopefully conduct a viral spread of Breast Cancer Awareness.

As supporters of viral movements (and a few of us faithful bra-wearers), we're all for this type of fun. Even slightly confusing Facebook status messages beat ones about babies pooping and last night's delicious casserole dinner. Got any more information for us, intrepid web friends? Send it on over.

(And BTW, black.)

UPDATE: Our friends at Lemondrop weigh in on the burgeoning fad. Sneak preview: they aren't so thrilled.

MORE UPDATES: So, did the colors make any difference? According to the Washington Post, the Susan G. Komen Breast Cancer Foundation had quite a surprise when the viral spread had a bit on a effect on their Facebook page: almost 140,000 new Facebook fans.


More from our friends around the web...
Are These Kitties Supporting Breast Cancer?
(I Can Has Cheezburger)

Medical center raises breast cancer awareness with quirky fun dance
(BuzzFeed)


Are the Boston Police Protecting You from Zombies?
(Facebooking)