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The video for a song by Sam Norman, better known as Samwell, was created by Brownmark Films and first put online in February 2007. "What What" (in the Butt)" went viral for its weird staging and camp references to homosexuality. It was parodied in a South Park episode, which increased its popularity. (Probably NSFW)





Urlesque unveiled the 100 Most Iconic Internet Videos – the most popular and memorable viral videos in the history of the web. Since there's a lot to sift through, we'll occasionally feature an individual video from the countdown.