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When viral marketers aren't thinking about guys back-flipping into jeans, catching sunglasses on their faces, or catching laptops in their rear ends, apparently they're pondering all the crazy things construction workers could maybe-possibly-but-not-really do with a tape measure. Among the many reasons that this is completely fake are, well, everything. The video quality, the fact that these are billable hours, the lack of diversity on the construction crew. The list goes on and on. Still, you know you want to go out and try this.