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It's always nice when something goes viral that doesn't involve an overgrown man dancing in a diaper. Even if it's a viral ad. It's pretty obvious what's going on with Volkswagen's 'Fun Theory' campaign. First, they made the daily grudgefest involved with walking up stairs quite enjoyable with a 'Big'-esque tribute to exercise. Now they've applied their 'fun theory' to recycling with something they call the "Bottle Bank Arcade". Would this get you to recycle?