Add a Comment

Guys Backflip Into Jeans

Earlier this year, Urlesque unveiled the 100 Most Iconic Internet Videos -- the most popular and memorable viral videos in the history of the web. Since there's a lot to sift through, we'll occasionally feature an individual video from the countdown.

#34 - Guys Backflip Into Jeans

Produced by San Francisco ad agency Cutwater for Levis, Guys Backflip Into Jeans is one of the best and most successful instances of viral marketing on the Internet. The video -- which features two guys hopping, jumping and flipping into a pair of jeans -- garnered more than 1 million views on YouTube in a week, and over 5 million views to date. And at the end of the day, most people were too entertained by what they saw to realize (or mind) that they just spent almost two minutes watching an ad.