4.24.09 - 11:00AM
- by
Eliot Glazer

London's Pants Are Falling Down (But the Scarves Are in Place)

topic:
Videos
In Real Life
Marketing

nude in a scarf viral guerrilla marketing london Yes, it's related to the recent 'Single Ladies' en masse that happened in London's Picadilly Circus. And, sure, it's yet another guerrilla marketing stunt using cheap tactics to garner attention. But you know what, French auto makers Peugeot? Well done. The 'Single Ladies' meme may have seen its death months ago, but you pulled that one off, and who's to say that sending 100 nudies around Londontown (secret: they're wearing flesh-colored body suits, which is almost grosser) isn't any less entertaining?

We don't necessarily get the point (because there is, in fact, a corresponding web site called Nude In A Scarf), but we're on board.

link:// Nude In A Scarf
via:// Oh La La

*/ tags: guerilla marketing - GuerillaMarketing - london - nude in a scarf - NudeInAScarf - Peugeot - single ladies - SingleLadies - stunts - viral marketing - ViralMarketing

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4.25.09

By Bill Hunt

Neutral

Thanks for being 'on board', I hope nudeinascarf.com explained the rationale? We did the campaign to turn few heads and have some fun. Objective fulfilled!