Taking a cue from the online marketing team at Dunkin' Donuts, Ben and Jerry -- of the ice cream made in a unicorn-infested forest of delicious magic -- have unleashed a contest on their website. Do the World a Flavor not only gives you the opportunity to make your own signature flavor of B&J, but you're immediately entered in a contest in which the winner's creation gets distribution in stores!

Nineteen runner-ups get a trip to the Dominican Republic, where they'll visit Fair Trade cocoa farms because Ben and Jerry are from Vermont and stuff.

Anyway, here's Urlesque's homemade surefire hit, Hurly Burly Swirly URLy!

Now go make your own!

• link:// Ben & Jerry
• via:// Pop Candy
• related:// Time to Make the Donuts... Online!