- 4.13.09 - 10:00AM
- - by
- Lindsey Weber
Diet Coke And Mentos - #17 - The 100 Most Iconic Internet Videos
Urlesque counts down the top 100 viral videos in the history of the web.Diet Coke and Mentos Eruption aka Experiment 137.
The science behind it is simple: mixing the caffeine, potassium benzoate, aspartame, and CO2 in the Diet Coke with the gelatin and gum arabic in the Mentos creates a geyser effect -- causing the foam from the Diet Coke to literally shoot into the air.
So what happens when you combine 200 liters of Diet Coke and over 500 Mentos mints? When Fritz Grobe and Stephen Voltz recreated the Bellagio's famously timed fountains using the two ingredients, the result became a DIY viral masterpiece.
In September 2007, the series of experiments featuring Diet Coke & Mentos not only brought the boys to primetime TV, but won them a Webby, got them nominated for an Emmy and they received over $50,000 for their video -- which was viewed over 10 million times on Revver's video hosting service. Their stunt was even replicated on the Discovery Channel's Mythbusters show.
This DIY experiment still continues to spread across the web -- with hundreds of YouTube copycats garnering inspiration from the original and trying the explosive combination out for themselves.
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