Skittles geniuses came up with the idea to use popular social media sites such as Twitter (that addictive web service that your mother-in-law started using this weekend) to get word out about, well, Skittles. In fact, has been taken over by a giant Twitter search feed for the word Skittles. Add a hash tag, or simply add the magic word to any tweet and you'll show up. Skittles. Skittles. Skittles.

Here, Blogger Eliot learns about it. Skittles.