As the press release for Giant Lava Lamp explains,

Paris has the Eiffel Tower, Seattle has the Space Needle and Soap Lake has the world's largest Lava Lamp!

Never heard of Soap Lake, Washington? Well, that's about to change if the manufacturers of the giant Lava Lamp have anything to say about it! Proposed for the center of the town, the still to be constructed 60 ft. + Lava Lamp will mark the return of flowing lava to the region in a "rather unusual and incredibly interesting way."
The structure ... will provide worldwide interest and positive publicity for the City of Soap Lake, Grant County and the State of Washington.
And hey -- even if it isn't positive, just remember what my friend Madonna once said: "Any publicity is good publicity".