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So... what exactly does that mean? Apparently it's a celebration of skivvies culminating with a grand event in Times Square, NYC. I do know one thing -- you sure as hell won't see me out there parading around in my underwear (or bikini). Who knows though, maybe by the end of the day and after several views of the following promotional video, I'll be inspired to strip down in the office. (Be very afraid Stephen and Eliot!)


My one issue with the video? Freshpair president Michael Kleinmann's claim that "no one donates underwear." Wanna bet?


Wanna stay clothed? Celebrate Underoo day by visiting our related posts:


photo:// Midorisyu flickr