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The artistic possibilities provided by spam are nothing new (even CAPTCHAS are getting their due), and many would argue that the creativity of spam itself these days is a form of art. We never tire of such culture, obviously, and fortunately new variations continue to appear. Like spamflets, a project from the artists Lenneke Heeren and Martijn Maas for the Breda Graphic Design Festival in the Netherlands.


While the graphic prettifying of spam isn't a new idea, Heeren and Maas expand on it with their spamflet posters by actually installing them in the real world (to hilarious effect, top) and also employing specific design elements depending on the spam content itself:
They used grammatical rules to give the different words a visual identity. For instance a 'noun' got a different graphic 'code' then a 'verb'. Next to this the also distinguished words that would refer to a man (or the male reproduction organ) to a word that would refer to a woman (or the hotspots of the female body). Complicated? Look at the spamflets and you will understand.
Best of all, they promise to keep the project going by sending new spamflets to those who sign up with their email address. When's the last time you willingly signed up for to be spammed? We applaud the entire project, and hope that sleazy web marketers keep the inspiration coming. Something tells us they're not going to disappoint.